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Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.
Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.
Your design may look good to your eyes, but it may also be the cause of you present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.
If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.
It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.
If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.
In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.
The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.
For years I have been getting great information from the Led Digest, a subscription list which is sent out several times a week. You can see samples online at www.led-digest.com
If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company can guarantee a high rankings for your site permanently, often times hiring a web marketing company will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.
Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.
Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that. But still, it is one of the factors in improving a search engine ranking.
Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.
The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles on pages containing such content. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.
Master these four tips and you’ll be on your way to getting free traffic. Look for other tips to keep your site moving up.
You’ve just finished putting in all kinds of effort towards getting your website online. You’re ready to take orders and make sales. The only problem is… No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all.
Not sure if you know enough about writing to write an article? Don’t worry about being perfect. Write about what you know. Keep the article short, between 300-600 words long. When you write the article, give out general information that anyone would gladly post on their site as valuable content. Don’t try to sell your product or service in this article.
Remember the goal of the article is for you to get a valuable link back to your website, not to make a sale. In fact, if you try to make a sale in the article, most webmasters will not want to publish your article on their site. The whole goal of writing articles is to get your articles on as many websites as possible with a link pointing back to your site.
If you’ve created a good general information article that is relevant to the topic of your website, you are ready to create your resource box. Keep in mind here to get to the point quickly. It is usually considered fine to promote your product or service in this resource box but it is necessary to keep it short. You should remember that the main point of including this resource box is to get a link going back to your website. The secondary purpose of the resource box is to get readers of your article to click through and visit your website.
When including a link in your resource box, make sure that one of your links includes the main keywords of your home page. Keywords are a fancy term for the phrase or words a visitor will type in to find your website. Make the keyword the clickable portion of the link instead of your web address. Put this keyword text in between your html anchor link.
Once you’ve created your article, submit it to the major article directories to get the article distributed on as many websites as possible. Some major article directories include EzineArticles, ArticleCity, ZapContent.
Do these three steps and search engines will find, crawl, then list your website in their listings. It’s as simple as that!
Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines. So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.
More importantly though is getting those High PR websites linking back to yours. The question at hand is… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”
And as webmasters, we can not afford to waste time, especially if your starting out on a part time basis.
We must utilize every minute we can to getting the most out of our efforts.
So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back.
And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time…
…all for FREE!
Are you ready?
The first step is to write an related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.
Now, your probably wondering why you have to write an article.
Well, it’s real simple actually because what do you get to put at the end of your article?
Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website.
So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL.
The second resource is upwork.com – which is basically a place where you can go and submit a project by category and freelance writers, etc. will then bid on your project. You pick the winner and you set the budget.
This will get you started in the right direction.
Remember, your article is the Nuts and Bolts of this ‘Back Linking’ strategy, so make sure you put some effort into it to get it as much exposure as possible.
This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.
There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL.
It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.
And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.
More on RSS in a minute.
Are you starting to see the Power behind writing your own articles.
I hope so.
This last step is a very Powerful step as well.
What you need to do is set up your own RSS Feed for your articles.
Now, if you don’t know what RSS is here’s the basic definition…
RSS is by definition – an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication.
‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed.
The easiest way for you to do this is to set up your own Blog either through…
WordPress.org – http://www.wordpress.org
Blogger.com – http://www.blogger.com
WordPress is a little more advanced so I recommend if you don’t have a lot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.
I’m just giving you some options, that’s all.
Once you’ve set up your Blog the only thing left for you to do is add you articles.
TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.
After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.
Now I know I dumped a lot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines.
Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself.
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here’s how you can increase each keyword’s prominence:
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet – do a search for “articles directory”).
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.
Remember, if you measure it, you can improve it.