Here is a list of 100+ email marketing terms that every marketer should know:
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A
- A/B Testing
- Testing two versions of an email or element to determine which one performs better.
- Abandoned Cart Email
- Email sent to remind users about items left in an online shopping cart.
- Above the Fold
- Content that appears on the screen without requiring scrolling.
- Acquisition Email
- Email sent with the purpose of acquiring new customers or leads.
- Autoresponder
- Automated email sent in response to a specific action or event.
B
- Blacklist
- List of email senders or domains identified as spam or malicious.
- Bottom of the Funnel
- Stage in the customer journey where prospects are close to making a purchase.
- Bounce Rate
- Percentage of emails that are not delivered successfully.
- Buyer Persona
- A fictional representation of an ideal customer based on market research and data.
C
- CAN-SPAM
- Legislation that sets rules for commercial email, including opt-out requirements.
- Call-to-Action (CTA)
- A directive to encourage recipients to take a specific action.
- Cart Abandonment Rate
- Percentage of users who add items to a cart but don’t complete the purchase.
- Click-Through Rate (CTR)
- Percentage of recipients who click on a link in an email.
- Click-to-Open Rate (CTOR)
- Percentage of unique opens that result in a click.
- Cold Email
- An unsolicited email sent to recipients who have no prior relationship with the sender.
- Conversion Funnel
- A series of stages that a prospect goes through before making a purchase.
- Conversion Rate
- Percentage of recipients who take the desired action, such as making a purchase.
- Cost per Acquisition (CPA)
- Cost incurred to acquire a customer through email marketing.
- Cross-Selling
- Offering related or complementary products or services to customers.
- Customer Lifetime Value (CLV)
- Predicted revenue generated from a customer over their lifetime.
D
- Data Segmentation
- Process of dividing data into specific categories or segments for analysis or targeting.
- Deliverability
- The ability of an email to successfully reach recipients’ inboxes.
- Delivery Rate
- Percentage of emails successfully delivered to recipients’ inboxes.
- Double Opt-In
- Process of confirming a subscription via email after an initial opt-in.
- Drip Campaign
- A series of pre-scheduled emails sent to subscribers over time.
- Dynamic Content
- Customized content within an email that changes based on recipient data or behavior.
E
- Email Automation
- The use of automated workflows or triggers to send targeted emails.
- Email Blast
- Sending a single email to a large number of recipients simultaneously.
- Email Campaign
- Coordinated series of emails sent for a specific purpose or goal.
- Email Client
- Software or application used to access and read emails.
- Email Footer
- Section at the bottom of an email containing legal information, disclaimers, and unsubscribe links.
- Email Header
- Section at the top of an email containing sender information, subject line, and logo.
- Email List Segmentation
- Dividing an email list into smaller segments based on specific criteria.
- Email Marketing Software
- Tools or platforms used to create, send, and manage email campaigns.
- Email Open Rate
- Percentage of recipients who open an email.
- Email Service Provider (ESP)
- Company or platform that provides email marketing services.
- Engagement Email
- Email designed to encourage recipient interaction or response.
- Engagement Rate
- Measure of recipient interaction with an email, such as clicks, opens, and replies.
- Event-Triggered Email
- Automated email triggered by a specific event or user action.
F
G
- Gamification
- Incorporating game elements, such as rewards or challenges, into email campaigns.
- Growth Hacking
- Strategies or tactics focused on rapid growth and user acquisition.
H
- HTML Email
- An email format that allows for design and layout customization using HTML code.
- Hard Bounce
- An email that permanently fails to deliver due to an invalid or non-existent email address.
I
- Inactive Subscriber
- A recipient who hasn’t engaged with emails for a specific period.
- Inbound Email
- Email received by a recipient in their inbox from external sources.
- Inbox Placement Rate
- Percentage of emails delivered to recipients’ primary inboxes.
J
K
- Key Performance Indicator (KPI)
- A measurable value used to evaluate the success of email campaigns.
L
- Landing Page
- Web page where recipients are directed to after clicking on a link in an email.
- Lead Magnet
- Valuable content or offer provided to prospects in exchange for their contact information.
- Lead Nurturing
- Process of building relationships and engaging with prospects to move them closer to a sale.
- Lifecycle Email
- Emails sent at specific stages of the customer lifecycle, targeting different needs or behaviors.
- List Building
- Activities aimed at growing an email subscriber list.
- List Churn
- Rate at which subscribers join or leave an email list.
- List Fatigue
- Decreased engagement or responsiveness from an email list over time.
- List Hygiene
- Process of regularly cleaning and updating an email list to remove inactive or invalid addresses.
- List Purchase
- Acquiring an email list from a third-party source.
- List Rental
- Renting a third-party email list for sending marketing messages.
- List Segmentation
- Dividing an email list into specific groups based on defined characteristics.
M
- Multivariate Testing
- Testing multiple variations of different elements in an email simultaneously.
N
- Nurture Campaign
- A series of emails designed to nurture and educate leads over time.
O
- Opt-In
- Act of voluntarily subscribing to an email list.
- Opt-Out
- Act of unsubscribing or requesting to be removed from an email list.
P
- Permission-Based Marketing
- Marketing approach that requires explicit consent from recipients to receive emails.
- Personalization
- Customizing email content based on individual recipient data.
- Personalized Email
- Emails tailored to individual recipients based on their preferences, behaviors, or data.
- Phishing
- Fraudulent attempt to obtain sensitive information by disguising as a trustworthy entity.
- Preheader
- The short summary or text that follows the subject line in an email inbox.
- Preview Text
- A short summary or preview of an email displayed alongside the subject line.
- Purchase Confirmation Email
- Email sent to confirm a purchase and provide order details.
- Purchase Funnel
- The process that leads a prospect from initial interest to making a purchase.
Q
R
- ROI Tracking
- Monitoring and measuring the return on investment of email marketing efforts.
- Re-Engagement Campaign
- Campaign aimed at reactivating inactive subscribers.
- Re-engagement Email
- Email sent to re-engage inactive subscribers or customers.
- Responsive Design
- Designing emails to adapt and display well on different devices and screen sizes.
- Responsive Email Design
- Designing emails to adapt and display well on different devices and screen sizes.
- Return on Investment (ROI)
- Measure of the profitability or effectiveness of an email marketing campaign.
S
- Sales Funnel
- The path that prospects go through to become customers, including awareness, consideration, and decision stages.
- Segmented Campaign
- Email campaign targeted to a specific segment of the audience based on specific criteria.
- Sender Score
- Numeric score indicating the reputation of an email sender.
- Soft Bounce
- A temporary delivery failure of an email due to a temporary issue, such as a full mailbox.
- Spam Complaint
- When a recipient marks an email as spam.
- Spam Filter
- Software or algorithm that identifies and blocks spam emails.
- Spoofing
- Forging or faking the email sender’s identity to deceive recipients.
- Subject Line
- Short summary that entices recipients to open an email.
- Subscriber
- An individual who has opted in to receive emails from a particular sender.
- Subscriber Engagement
- Level of interaction and responsiveness of subscribers to email campaigns.
T
- Target Audience
- Specific group of individuals to whom an email campaign is directed.
- Targeted Email
- Email sent to a specific audience or segment based on specific criteria.
- Test Group
- A subset of recipients used for testing or comparison purposes.
- Transactional Email
- Emails triggered by a user action or transaction, such as order confirmations or password resets.
- Triggered Email
- Automated email sent in response to a specific trigger or event.
U
- Unsubscribe Rate
- Percentage of recipients who opt out or unsubscribe from an email list.
- Upselling
- Offering customers a higher-priced or upgraded product or service.
- User-Generated Content (UGC)
- Content created by users, such as reviews or testimonials.
V
- Viral Email
- An email that quickly spreads or gains significant attention through social sharing or forwarding.
W
- Welcome Email
- First email sent to new subscribers or customers to welcome and introduce them to the brand or service.
- Whitelist
- List of approved email senders or domains that bypass spam filters.
- Win-back Campaign
- Campaign aimed at re-engaging inactive or lost customers.
X
Y
Z
These terms cover various aspects of email marketing and should help marketers navigate the email marketing landscape more effectively.
